Privacy Policy

Effective Date: 25th June 2025

1. Introduction

YUJIA DU LTD ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our services.

By engaging with our services or website, you agree to the terms of this policy.

2. Who We Are

YUJIA DU LTD is a UK-based company providing career coaching, group training, and organisational advisory services. We are the "data controller" responsible for your personal data under data protection law (including UK GDPR).

3. What Information We Collect

We may collect and process the following personal information:

  • Basic contact details: Name, email address, phone number, organisation, job title.

  • Booking and payment information: Session dates, invoices, confirmation of payments.

  • Professional and coaching information: Goals, challenges, career information, feedback, and content shared in sessions or assessments.

  • Technical information: IP address, browser type, device info (if interacting with our website).

  • Form responses: Answers you submit via application or feedback forms.

  • Session content: Notes, recordings (if agreed), whiteboard contributions, or shared materials during coaching and workshops.

Some of this data may be considered sensitive (e.g., if it relates to your mental health, personal life, or identity). We will only collect and use sensitive data with your explicit consent.

4. How We Use Your Information

We use your personal data to:

  • Deliver our coaching, training, or advisory services.

  • Schedule and manage appointments.

  • Tailor content and support to your goals.

  • Communicate with you via email or messaging.

  • Process payments and manage accounts.

  • Improve our services and internal systems.

  • Fulfil legal and compliance requirements.

  • Send occasional updates or resources, where you have opted in.

5. Legal Basis for Processing

We rely on the following legal bases:

  • Contractual necessity – to provide the services you’ve requested.

  • Consent – for marketing communications or processing sensitive data.

  • Legitimate interests – to run and improve our business (e.g. keeping records, using secure tools).

  • Legal obligation – where required by law or regulation.

6. Confidentiality and Information Sharing

We do not sell your personal data. We share your data only when necessary and with trusted third parties that help us operate our business, including:

Third-party service providers we use:

  • Google Workspace (Gmail, Calendar, Drive, Sheets, Docs, Slides) – for scheduling, communication, storing documents, and session notes.

  • Calendly – for booking and managing appointments.

  • Miro – for visual collaboration and whiteboard tools used in sessions.

  • Notion – for programme design, note-taking, and content organisation.

  • Fillout – for collecting feedback, and testimonials.

  • Stripe – for secure online payments.

These providers may process your personal data on our behalf. We ensure they meet high standards of data protection and security.

We may also share your information:

  • With your explicit consent.

  • If required by law or regulation.

  • Where necessary to protect rights, safety, or comply with legal obligations.

7. Data Storage and Security

We take appropriate technical and organisational measures to safeguard your data. Information is stored securely via encrypted systems, password-protected files, and restricted-access platforms.

Our main storage systems include Google Drive and Notion, both of which are cloud-based and comply with international data protection standards.

8. Data Retention

We retain your data only for as long as necessary:

  • Client records: typically up to 7 years for legal and financial purposes.

  • Mailing list data: until you unsubscribe or request deletion.

  • Session notes or work materials: for the duration of our working relationship and a reasonable time thereafter, unless requested otherwise.

9. Your Rights

Under UK GDPR, you have rights over your personal data, including the right to:

  • Access your data.

  • Correct inaccuracies.

  • Request erasure (where applicable).

  • Restrict or object to processing.

  • Withdraw consent at any time (where applicable).

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, contact us at: hello@yujiadu.com

10. Cookies and Website Tracking

Our website may use cookies or basic analytics tools to improve performance and understand user behaviour. You will be notified and asked for consent where required.

11. Third-Party Links

Our materials or website may link to third-party platforms (e.g., Calendly). We are not responsible for their privacy practices. Please review their policies directly.

12. Updates to this Policy

We may update this policy from time to time to reflect changes in law, technology, or our services. The most current version will be available on our website. Your continued use of our services implies acceptance of any changes.

13. Contact Us

If you have any questions or requests regarding your personal data, please contact:

YUJIA DU LTD
Email: hello@yujiadu.com
Registered in England and Wales
Company Number: 15969558